Welcome to Sasseens


For us your jewellery is not just an object made of gold and diamonds but a reflection of you, your personality and what makes you special. We specialise in unique and personalised designs. Especially a timeless and quality Engagement.

Callie's grandfather, Khallil Ibrahim Sasseen, founder member, traded between Lebanon and South Africa from 1897. He's first jewellery store in South Africa was situated on Paul Kruger Square in Pretoria.

Callie Sasseen, was the senior member of Sasseens Jewellers and was a member of The Diamond Club of South Africa for 48 years. Callie was an expert on buying loose diamonds advising he's clients on how best to purchase a diamond. He ensured that each client left his store with a highly crafted piece of jewellery designed for their individual's taste. This high standard was achieved through meticulous attention being paid to the design, the crafting and the pricing of items manufactured. Repairs or remodelling of clients treasured pieces of jewellery had to be treated with the utmost care. This business ethic was mandatory and customary during all business dealings.

Alan Callie Sasseen has twice been an award winner of the prestigious South Africa Diamonds Today Completion.He was well known for his skilfully designed jewellery and has won the African Designer Award as a tribute to the craftsmanship of the Goldsmith and Designer. In 2014 Alan left Sasseens Jewellers in order to dedicate his time fully to International Trade.

Caroline and Michelle Sasseen are the last two members who continue the family legacy at their Umhlanga Centre store. The great business values set down by Callie through the years continues to be upheld at Sasseens today. They are dedicated and passionate about service, perfection, quality and integrity. "Attention to detail and establishing personal and enduring relationships with our clients is a hallmark of our business.