Welcome to Sasseens


For us your jewellery is not just an object made of gold and diamonds but a reflection of you,
your personality and what makes you special.

We specialise in unique and personalised designs. Especially a timeless and quality Engagement ring.

We will never be satisfied unless you are completely satisfied.

Alan Sasseen has twice been an award winner of
the prestigious South African Diamonds Today

He is well known for his skillfully designed jewellery
and has won the African Designer Award as a
tribute to the craftsmanship of this Goldsmith and

His flair for design ensures individually designed
exclusive jewellery, set with stones made available
at affordable prices.


We will never be satisfied unless you are completely satisfied.

Callie Sasseen, was the senior member of Sasseens and was a member of The Diamond Club of South Africa for the past 48 years.

Callie was an expert on buying loose diamonds for investments, advising he's clients on how best to purchase an investment diamond and most importantly he ensured that each client left his store
with a highly crafted piece of jewellery designed for their individual's taste .
This high standard was achieved through meticulous attention being paid to the design, the crafting and the pricing of items manufactured.   
Repairs or remodelling of clients treasured pieces of jewellery had to be treated with the utmost care. 
This business ethic was mandatory and customary during all business dealings.
It is these great business values set down by Callie through the years that ensured his business success and that continues to be upheld at Sasseens today.


Caroline and Michelle Sasseen will ensure your dreams come true. They are dedicated and passionate about service, providing you with the best advice.

Our business is built on service. Since our establishment in 1890, we are the fourth generation of family jewellers and have not changed our approach to our clients.

Attention to detail and establishing personal and enduring relationships with our clients is a hallmark of our business.

Caroline says "I won’t let a piece of jewellery leave our store unless our client is completely satisfied”

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