Callie Toufic Sasseen, was the senior member of Sasseens Jewellers and was a member of The Diamond Club of South Africa for 48 years. Callie was an expert on buying loose diamonds and advised his clients on how best to purchase a diamond. He ensured that each client left his store with a highly crafted piece of jewellery designed for their individual taste. This high standard was achieved through meticulous attention being paid to the design, the crafting and the pricing of items manufactured. Repairs or remodelling of clients treasured pieces of jewellery had to be treated with the utmost care. This business ethic was mandatory and customary during all business dealings.